In 1910, when Eastman established a color laboratory at Kodak Park under the leadership of MIT graduate Emerson Packard, lantern slides and hand-colored prints were enjoying tremendous popularity.

George Eastman knew the value of advertising, and of a good trademark. "A trademark should be short, vigorous, incapable of being misspelled," he wrote. "It must mean nothing. If the name has no ...

Shares of Eastman Kodak Co. KODK slid 3.99% to $6.74 Monday, on what proved to be an all-around rough trading session for the stock market, with the NASDAQ Composite Index COMP falling 2.64% to ...