Lewis Hamilton's arrival at Formula 1 giants Ferrari has seen a huge financial spike for sportswear giants Puma, according to ...

German sportswear manufacturer Puma, known for its footwear, clothing, and accessories, reported a significant increase in ...

Puma has reportedly enjoyed an eightfold increase in sales of its range of Ferrari Formula 1 merchandise since Lewis Hamilton joined the team at the start of the F1 2025 season. Hamilton joined ...