"The big, soft curls create a gorgeous and glam look that works perfectly for a prom or formal event," says celebrity ...

One of the few cons of the Jolie is the sticker price, but the value makes up for that. A bigger issue is the somewhat short lifespan of the filters, which are to be replaced every 90 days. Overall, ...

Mix 1/4 cup of aloe vera juice with 2 tablespoons of apple cider vinegar and 1 cup of water. The aloe soothes the scalp while ...

Discover this month's new beauty launches from Sunday Riley, Color Wow, Maybelline, Laneige, Drybar, and more of your ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Ahead of summers, take a look at these trendy hairstyles recommended by Aalim Hakim to flaunt a new look this season.

A Function of Beauty styling mousse perfect for wavy hair that needs a little extra TLC, adding just the right amount of ...

“A pre-wash mask is an excellent choice for fine hair,” says Cavalcante. He recommends this one by Ouai, as it nourishes ...

Foam rollers are the spongy, softer heatless curl option. They tend to work best when you leave them in overnight. This way ...

Many of these picks eventually become tried and true products in our daily routines. From makeup to fashion, our arsenal is ...

We spent the year testing hundreds of products, searching for the ones that make us look and feel best—these are our findings ...

When it comes to split ends and frayed strands, lots of us want a savior to quickly fix damaged hair—one that doesn’t require ...