Understanding cultural and regional nuances is crucial when identifying your ideal customer, especially in a global service ...

AI-driven conversation intelligence is transforming how businesses interact with customers and unlocking new insights, boosting efficiency, and generating competitive advantages previously unavailable ...

The Financial Conduct Authority's publication on delivering good outcomes for customers in vulnerable circumstances, reinforces the regulator’s expectation that firms will prioritise the needs of this ...

Stop building rigid strategic plans that are obsolete before you finish them, and start using this agile strategy.

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

Delivering real value to customers is the key to business success. This was the central message of marketing strategist and educator Jerry Yao during Araneta City’s free seminar for its lessees held ...

Find out how Reddit and AI tools can help you discover, refine, and validate startup ideas. A must-read for entrepreneurs and ...

Despite a rapidly changing business environment, many procurement teams are locked in organizational silos that were ...

In Florida, violators found guilty of illegal gambling can face up to five years in prison and fines of $10,000 per machine.

OEM certifications can set a shop apart in its market, and prepare it to meet customer expectations and needs that are evolving along with vehicle technology.