What’s too much for a pair of sneakers? The answer to that question depends on how rich you are. When it comes to the late ...

These unreal “Purple Rain” editions have hit the market with a seller asking six figures for the sweet purple shoes. They ...

An Air Jordan 11 fit for a prince has been revealed by the sneaker game's chief procurer - or rather, an Air Jordan 11 fit ...

We’ve featured a number of Prince-inspired concept sneakers over the years, including an Air Jordan 11 “Purple Rain” design.

Luka Doncic embraced the Los Angeles Lakers spirit, as he hit the court against the Boston Celtics in his new signature ...

The silhouette sported a regal purple upper contrasted ... a few more months for the Jordan Luka 4 to officially launch. Doncic's highly anticipated fourth hoop shoe has already been a hit with ...

Everything before Tuesday’s game helped to build anticipation for Dončić’s star power in L.A., from a timely Jordan Brand ad to a new shoe.

The game-worn pair, which has been photomatched and verified as the exact pair Bryant wore during the record-setting moment, ...

This Extremely Rare 'Purple Rain' Air Jordan Sneaker Made for Prince Sold for $100,000 ...

Sneakerheads in the Sacramento region can rejoice — a popular local shoe store is expanding, reopening its previous location. Minnesota-based sneaker shop Phenom announced on social media that it ...

At least that’s how Jordan ... the shoe company shared a new advertisement that displayed a character leaving Texas behind for California. The ad starts with a look at a purple and gold sports ...