The bizarre ad inviting people into the brand's cult might split opinions-but that’s the point. "We are being polarizing, ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

KFC's latest 'Cult' is a notable new entry to a campaign that's trying (and very likely succeeding) into turning a boring old fried chicken brand into a modern day icon. Emma Hall has the details here ...

Fake game ads have to be one of the most annoying genres of advertising. Cluttering social media feeds, they feature ...

After launching its Believe campaign last year with a hypnotic ad, KFC is back with a second chapter, All Hail Gravy. As the name suggests, the campaign film – directed by Vedran Rupic for a ...

Is this a dystopian Netflix drama? No, it’s Mother’s latest instalment of KFC’s “Believe in chicken” campaign. We’ve moved on from last year’s chicken worship; this time, KFC’s cult followers venture ...

The next installment in the Believe series sees things get even weirder as a tribe of chicken enthusiasts dunk one of their own in the ‘sacred lake of gravy’ to transform him into a piece of chicken.

KFC has transformed misleading ‘fake game advertisements’ cluttering social feeds into actual, playable mobile games as part ...

To offset that semi-controversial news, the fast food giant is offering true KFC fans something they weren't expecting.