One of the nation's biggest advertisers will use the most-watched TV event of the year to focus on just a sliver of its ...

BIA projects $3.6 billion in local CTV spending in 2026 and growing political pressure, signaling new challenges and opportunities for radio sellers.

Partnering with NonStop Local Montana provides a unique opportunity to effectively reach a diverse audience, engage with the community, and enhance your company’s visibility. When you partner with ...

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...

For performance-driven marketers, local broadcast is indispensable, as it offers rare consistency in a chaotic media ecosystem, with the power to build brand, influence behavior, and drive conversions ...

The tech giant has spent more than $6 million on TV ads in state capitals and Washington, with the message that data centers create jobs.

A $2.25 million estate gift from Southern Illinois University Carbondale alumnus Roy D. Franke will provide long-term support ...

TV broadcasters are moving at an accelerating pace down the NextGen TV track, well ahead of any opportunity to leverage ATSC 3.0 at mass audience scale. Propelled by surging connected TV (CTV) ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the tech giants that will reap the rewards. By Alex Weprin Senior Editor 2025 ...

Nielsen will provide local television measurement across Gray Media’s entire U.S. footprint in the 113 U.S. designated market ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform is delivering the automation breakthrough the industry has awaited for ...

Nielsen, the specialist in audience measurement, data and marketing intelligence, and Hubbard Broadcasting has announced a ...