Unilever increased its brand and marketing investment to its highest level for over decade in 2024, as it focused on backing “fewer, bigger innovations” and its most profitable brands. The Dove, ...

Learn about net working capital and what a high figure may indicate about a company's financial prospects, including the ...

Having spent over a decade orchestrating experiential marketing campaigns, I’ve seen firsthand what works and what’s just noise.

Aaker, D.A. 1982. “A Study of Advertising Generalization.” Journal of Marketing 44 (1): 10–18. Aaker, K. L. 1992. “The Effects of Sequential Introduction of ...

Marketing software startup Hightouch today announced that it has closed a $80 million funding round at a $1.2 billion valuation.

Unilever’s turnover rose 1.9 per cent year-on-year to €60.8 billion, though operating profit declined 3.7 per cent to €9.4 ...

“This should be the starting point of any measurement strategy – to ensure the right data, metrics and tools are in place to prove the effectiveness of the marketing investment, while taking ...

Heineken “significantly” increased its marketing spend across all regions last year, now accounting for 9.8% of revenue.