The new “Premium Lite” tier fits with the broader pattern indicating YouTube’s ambitions to beat Netflix at its own game.

We give you the reasons why Netflix's Cobra Kai is among the streaming giant's greats, from its tasteful nostalgia to the ...

MoffettNathanson forecasts the ad tier will generate over $6 billion in advertising revenue in 2027 and almost $10 billion by ...

Gamers can enjoy livestreams and actual play videos without ads with new YouTube Premium Lite subscription tier.

You're better off paying for one of our more well-rounded Editors' Choice winners for streaming video services, such as Hulu or Netflix. How Much Does YouTube Premium Cost? YouTube knows most ...

with $36 billion from advertising and $9.6 billion from YouTube Premium. Netflix and YouTube take distinct approaches to revenue generation: Netflix is projected to have over 340 million paying ...

Alphabet's YouTube on Wednesday rolled out a $7.99 monthly subscription service that is ad-free for most videos, except music ...

Google launched YouTube Premium Lite in 2025. It's cheaper than YouTube Premium, but lacks a few of our favorite features.

If you're going to watch YouTube on your TV, be sure to use your Watch Later playlist and hunt down long-form videos.

YouTube has launched a Premium Lite subscription tier, which will allow users to watch most videos on the service ad-free.

The simplest way to increase your subscriber count comes from asking viewers to subscribe. Data from YouTube shows that ...