Powerade has issued something of a rebuttal to Novig’s nearly-naked ad campaign starring Sydney Sweeney.

After its first national ad campaign starring a naked Sydney Sweeney ignited a media firestorm, Novig has unveiled the sequel. Euphoria actor Sweeney shared part two of her “Just Sports” campaign on ...

Australia’s top-tier National Basketball League has continued its push for commercial partnerships ahead of the 2026-27 season, adding 12 new agreements and 10 renewals to its high-profile sponsorship ...

76ERS AND BLOOM ENERGY PLAN SEVEN-FIGURE COMMUNITY INVESTMENT TO STRENGTHEN COMMUNITY RESILIENCE PARTNERSHIP EXPANDS JOINT COMMITMENT TO CREATING OPPORTUNITY FOR THE GREATER PHILADELPHIA REGION AND ...

Powerade has joined the backlash against Novig’s controversial “Just Sports” ad that features a nude Sydney Sweeney.

Middle Hump Day of October Nightcaps tackles Powerade's Times Square response to Sydney Sweeney's Novig gambling ad and the ...

While Call did not mention Sweeney and her Novig ads by name, the mention of "half-naked women" seems to be a nod to the controversial promotion. The Euphoria actress is the star of the sports betting ...

Nike Basketball revealed its 2026 Halloween collection with WNBA and NBA stars like LeBron James, A'ja Wilson, Kevin Durant, ...

The basketball court at Northeast Prep alternative school has needed work for years. There were two hoops in a worn parking lot. One was missing a backboard. No proper lines. Teachers sometimes had to ...

The NBL Group has expanded its commercial portfolio, securing 12 new partnerships and renewing agreements with 10 existing brands.

The Memphis Tigers basketball team emphasized 3-point shooting during a recent intrasquad scrimmage. A competitive position battle is emerging between guards Luke Almodovar and Brandin Cummings. Coach ...