COVID-19 has disrupted markets and accelerated digital adoption but what does this mean for the future of marketing? In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their ...
Neuromarketing, written by Patrick Renvoisé and Christophe Morin in 2002 and revised some 10 years ago, carries a message that will still come as a surprise to most marketers—in particular those who ...
Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...
Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
Success in entrepreneurship rarely comes from the product alone – it comes from understanding how people adopt innovation. This is where the Law of Diffusion of Innovation becomes a powerful lens. It ...
Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Doretha Clemons, Ph.D., MBA, PMP, has been a ...
Marketing is a complex, multifaceted discipline. At its core, it is about understanding consumers and serving their needs profitably. While easier said than done, some fundamental principles guide ...
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