After launching Proper No. Twelve Irish Whiskey in 2018 with co-founders Audie Attar and Ken Austin, MMA icon and entrepreneur Conor McGregor is now introducing “Proper No. Twelve Irish Apple Whiskey.

The MarketWatch News Department was not involved in the creation of this content. With $5 million already donated to first responders, the whiskey brand unveils a major initiative for firehouses ...

Since its founding seven years ago, Irish whiskey brand Proper No. Twelve has added an apple-flavored whiskey in 2023 and has now released its first limited offering, a 13-year-old Irish single malt.

We are coming up on the season of giving, and if there was ever a reason to start early, it would be to support the good work of The Stephen Siller Tunnel to Towers Foundation. A 501(c)(3) charitable ...

If you talk to people in the spirits industry, they’ll inevitably tell you some variation of the aphorism, “A rising tide lifts all boats.” For example, if one particular Irish whiskey takes off, that ...

JERSEY CITY, N.J., Feb. 7, 2023 /PRNewswire/ -- Proper No. Twelve Irish Whiskey, founded by multiple weight MMA champion and entrepreneur Conor McGregor and co-founders Audie Attar and Ken Austin ...

That’s thanks to Proper No. Twelve Irish Apple Whiskey. The new product is part of the company’s portfolio, which debuted in 2018. Agency WeHolden produced the creative spots, “Apple Truck,” now ...

Conor McGregor announced that his Proper No. Twelve Irish Whiskey brand has launched a new Irish apple flavor ahead of St. Patrick's Day. The former two-division UFC champion uploaded the video ...