At the Houston Livestock Show and Rodeo, we learn what to look for in a cowboy hat, which can fetch hundreds or thousands of ...

You can see it with the aforementioned hats, and also in handbags shaped like objets —a turtle, a bottle of CK One, an apple ...

How large is the effect of this decision, and how sure are we it's a good or bad choice? How does this affect a team's chance to win the Super Bowl, either this season or in the future?