Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an ...

The business of streaming is revolving more and more around how many ads users are willing to sit through for the sake of ...

A Roku spokesperson told Ars Technica the pre-roll videos playing for users is no fluke, but an ongoing test by the company ...

Users in the test group are unimpressed by the video ads, which play automatically. Customers say they will be eager to toss ...

It’s hard to find a reliable streaming device that costs this little, but the Roku Express HD is the ace in the hole every ...

Roku has begun running video ads that automatically play before loading the home screen, as reported by Ars Technica. This is ...

Known for pushing the boundaries when it comes to streaming ads, Roku’s latest test stepped way over the line.