Protected activity only needs to implicate 'a reasonable belief' that 'a violation is likely to happen,' U.S. District Judge ...

Having adopted Own Company's technology, Salesforce has decided to buy the SaaS data protection and data management outfit ...

Because talking to your data is a thing now. Salesforce quietly introduced a new app in its App Exchange on Wednesday that was developed by The Trade Desk as a way to convert CDP identity data to ...

As a leader in MarTech and CRM integration, I’ve consistently aimed to be at the forefront of driving innovation in the ...

Salesforce triples down on Data Cloud with new capabilities including a close connection with the AgentForce AI bots.. The ...

B2B marketing is at the center of product announcements at Oracle CloudWorld, especially focused on Oracle Unity CDP. The post Oracle enhances its Unity CDP offering appeared first on MarTech.

Compare Salesforce CRM plans for small businesses, features, pricing, and more Yeah, there are a ton of Salesforce plans. But we’ve put together a handy guide to know which one to choose. Home ...

The innovative airline combines Databricks with a Lakehouse CDP to unify and enrich its vast customer data ... along with similar initiatives by Azure, Google, Salesforce, and Adobe, underscore the ...