Amazon is the latest tech company to unveil a new generative AI tool intended to personalize your online experience. In a blog post on Wednesday, Amazon announced a new feature called Interests to help shoppers discover products in its store that match their hobbies and preferences.

A new artificial intelligence tool that surfaces products based on interests has been introduced by Amazon to some shoppers in the U.S. It is called "Interests."

Amazon announced this week its new generative AI tool that is designed to help shoppers find the best items based on their unique passions and interests, leading to an easier and more effective shopping experience.