Whether you already have your own company, are about to start one or are helping someone else start theirs, the question of vision, mission, strategy and values is bound to come up. Those with ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

A mission statement serves as a clear and concise articulation of the company’s aspirations and the facets that differentiate it from competitors. It is a declaration that answers the fundamental ...

“We’re overwhelmed, but everything we do fits our grand vision.” That was the main takeaway when a client my team coached assessed whether their myriad projects aligned with the organization’s vision, ...

Again and again during the past 12 months, I’ve had clients tell me that they are rewriting their IT vision and mission statements. Good! Far too many of those documents are dispiriting pablum that no ...

Marking the start of the fall 2025 semester at Luther College, President Brad Chamberlain introduced a new college mission statement, along with supporting identity, vision and values statements, to ...

Looking toward the next decade of growth and innovation, Fulbright College has introduced a revitalized mission statement that articulates its vision for transforming lives through education, research ...