Novo Nordisk slashed its spending on TV ads for Wegovy by almost 24% between April and May, from $31.6 million to $24.1 million, sending it from second to fifth place. Back in March, Wegovy took ...

Amazon Ads and Roku Inc. are cheering the introduction of a new integration that gives advertisers access to "the largest authenticated Connected TV footprint in the U.S.," exclusively through ...

Independent Vermont Sen. Bernie Sanders, who caucuses with Democrats, is backing an effort pushed by Trump Health and Human Services Secretary Robert F. Kennedy Jr. to ban pharmaceutical ads on TV.

Canva, Fairing, Haus, INCRMNTAL, Measured, Prescient AI, Spaceback, Triple Whale, Waymark and WorkMagic announced as first members of the Universal Ads Business Partners Program, with more to come ...

TVB says the difference -- among just ad-supported networks and streamers -- is even greater when just looking at adults 18 years and older -- 58.9% (linear TV) to 41.1% (streaming).

Accessible advertising can expand reach: Only 9% of TV ads in 2024 included closed captions, and just 1% included audio description — despite over 1.3 billion people globally living with a ...

The proposed policies could reduce the profits or financial earnings of TV broadcasters. Food Network star Anne Burrell dies at age 55 Photos show Chinese aircraft carriers flexing muscles in ...

Ad commitments for the most recent cycle of primetime broadcast TV fell 3.5% in 2024’s upfront market, to $9.34 billion, according to Media Dynamics Inc., while commitments for primetime on ...

Drug companies spent $5.15 billion on TV ads in 2024, a significant figure considering a recent study found that drugmakers spent almost $14 billion on direct-to-consumer ads in 2023.

When focusing on adults 18+, linear TV’s share increases to 59 per cent. Linear TV is the Most Watched Long-Form Content: Nielsen includes all AVoD platforms in its ad-supported category, including ...