As Wieser noted, CTV ad spend now amounts to more than 31% of all ad spend on TV, a 3X gap between spend and viewing share. Paradoxically, CTV ad pricing in the U.S. is dropping.

However, it is this 2020 television commercial about fatherhood that lands him in the No. 14 spot on our list of the top 20 TV commercials featuring Cal athletes. The entire ad can be seen here: .

YouTube has become a dominant force in TV viewing. Nielsen reported that it has been the top platform for streaming watch time in the U.S. for over two years, surpassing streaming giants Netflix ...

We are ranking the top 20 TV commercials featuring current or former Cal athletes. The rankings are based primarily on the appeal of the ad, but the number of c ...

Since launch, Universal Ads has added publisher and technology partners to improve its offering to the small- and medium-sized businesses that have mostly bought social video but are looking to take ...

In the first quarter of 2025, streaming had 42.4 percent of all ad-supported TV use. Multiplying that by the 72.4 percent of viewing that comes on ad-supported platforms equates to about 30.7 ...

LG has licensed tech that claims to interpret TV users’ feelings and convictions. The company will use this data to more directly target the ads it’s showing to users of its smart TV platform.

Across the first three months of this year, according to iSpot.TV, drugmakers have spent a combined $729.4 million to air commercials for the top 10 brands, up from $567.3 million in the first ...

Overall, crime-related ads made up 34% of all the TV commercials run throughout the race, according to AdImpact. AdImpact tracked about $79.5 million in ad spending on the race, making it the most ...

TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on ...

The acceptance of live-streaming ads was even greater for younger viewers. Of viewers aged 16-34, 69% said that ads during live TV were “more tolerable” than ads placed in on-demand content.