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Jean-ius Marketing or Not: Did American Eagle Score With Its Sydney Sweeney Campaign?
American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?
As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.
Vice President JD Vance has jumped into the American Eagle Outfitters advertising campaign debate starring Sydney Sweeney.
Some internet users have also accused AE of ripping off a 1980s Calvin Klein ad campaign starring supermodel Brooke Shields, ...
U.S. Rep. Mike Collins launched his 2026 U.S. Senate campaign over the weekend with an ad that misspelled his home state of ...
Amazon S3 on MSN16d
How Do You Know If Your Ad Campaign is a Success? Assessing Ad CampaignsWhen firms run ad campaigns they want them to be successful, here we talk about ways that firms can assess if their advertising campaign was a success. It is not always cut and dry what success is, so ...
"The commercial shows us that capitalism will steal our lives and then find multiple ways to make a profit of our death..." ...
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