The Starbucks CEO detailed his “Back to Starbucks” plan to 14,000 cheering leaders of the coffee shop giant in Las Vegas this ...

US Health and Human Services Secretary Robert F. Kennedy Jr. said Starbucks Corp. Chief Executive Officer Brian Niccol ...

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

He also oversaw the elimination and return of Taco Bell's Mexican Pizza, a business move that will be studied like "New Coke" ...

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...

The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.

Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get them back. By Julie Creswell For 32 years, Greg Tutunjian, 73, has picked ...

Chipotle boss Brian Niccol will take over as CEO of Starbucks next month. He laid out his leadership style and approach to turning around companies on a podcast this year. Niccol follows trends ...

Chipotle CEO Brian Niccol will be leaving the fast casual food chain to take over as the chief executive of Starbucks, the companies announced Tuesday. Niccol will start in his new leadership role ...

By Danielle Kaye Starbucks unveiled an abrupt leadership change on Tuesday: Brian Niccol, a high-profile name in the restaurant industry, is taking the reins, after months of weak sales at the ...