Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas.

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

Starbucks (SBUX) has been through a rough period recently, and CEO Brian Niccol plans to change that. The new CEO has impressed Starbucks’ former CEO, Howard Schultz. He praised Niccol’s turnaround ...

The CEO has portrayed the launch of driverless vehicles as central to Tesla's future success and valuation. J.Jill withdrew its outlook for the year, citing increased macroeconomic uncertainty, as ...

Magic Johnson turned NBA stardom into a $1.2B empire, becoming a trailblazing mogul with the help of a Starbucks deal.

The U.S. Department of Labor in the Biden administration had said parts of the state law, such as the dues-deduction change, ...

LAS VEGAS. — Former Starbucks CEO Howard Schultz said Wednesday that he “did a cartwheel” in his living room when current chief executive Brian Niccol first coined his “back to Starbucks ...