Making its debut at the 2024 SEMA Show in Las Vegas, the Land Cruiser ROX — which stands for Recreation Open eXperience — ...

The new Land Cruiser is the beneficiary of Toyota's strategy to focus on its SUV lineup and stick with its commitment to ...

The Japanese auto giant and its Calty Design Research studio are bringing an open-top truck based on the popular SUV to this ...

Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top ...

Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX.

A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top adventurer prototype with a proper retro appeal. It is set to make its ...

Toyota is fully embracing its off-road heritage with its concepts at the 2024 SEMA show. After showing off its 4Runner TRD ...

Toyota said the Land Cruiser ROX concept can "easily be envisioned as a future production model," but that will largely ...

Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.

Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, ...

The Land Cruiser ROX will debut next week at the SEMA show featuring a sliding softtop convertible roof, a four-inch lift, ...