See, NBCUniversal has been pushing really hard over the last few years to make Peacock a destination for sports streaming. That includes brokering a lot of deals with the leagues, notably one that’ll go into effect this October to make Peacock the streaming home of the NBA—at a price tag of $2.

Race Day Live Begins Saturday at Noon ET with Race at 3 p.m. ET on NBC and Peacock Before Transitioning Exclusively to Peacock at 5 p.m. ET

As part of the deal, NBCUniversal and Peacock will pay $1.5 million to L.A. County's Department of Consumer and Business Affairs; $100,000 to cover the investigation costs and $2 million in civil penalties.

Peacock is raising prices as it adds exclusive NBA games, betting that live sports will justify its biggest subscription hike yet

Live Coverage Begins in Primetime This Saturday, July 19, at 8 p.m. ET on CNBC and Peacock Encore Presentation this Sunday, July 20, at 4 p.m. ET on NBC NBC Sports to Present Live Coverage of U.S. Gymnastics Championships from Aug.

NBC Sports' 50 hours of traditional live tournament coverage kicks off from across the pond Thursday, July 17 on Peacock from 1:30 a.m. ET to 4 a.m. ET, before heading to USA Network from 4 a.m. ET to 3:30 p.m. ET. The same schedule applies for Second Round coverage on Friday, July 18.

NBCU Launch’s first Unscripted Pitch Accelerator finalists receive a $20,000 development deal and support in pitching projects to NBC, Bravo or Peacock

Gannon Adds NBA to Olympic and Golf Roles with NBC Sports. 2025-26 NBA Season Begins Oct. 21 on NBC and Peacock. STAMFORD, Conn. – July 15, 2025 – Terry Gannon, NBC Sports’