This color, while unprecedented, has only been witnessed by a select few people using cutting-edge technology.

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

UC Berkeley scientists used lasers to create a new color, “olo,” letting humans see a vivid blue-green never seen before.

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Scientists have unveiled Olo, a new colour invisible to the naked eye, through specialized laser technology called Oz. This ...

There’s something undeniably thrilling – and slightly unsettling – about learning that scientists have somehow coaxed our ...

Our weekly roundup of the latest science in the news, as well as a few fascinating articles to keep you entertained over the ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

Researchers at the University of California, Berkeley, have discovered a way to trick the human eye into seeing a new, highly ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

The craze for the pistachio-filled chocolate bars has exacerbated a shortage of the nut and sent prices soaring from $7.65 a ...

A unique blend of turquoise, azure, and crystalline clarity, the color Olo perfectly captures the beauty of the ocean waters ...