BYU’s Richie Saunders just signed a new NIL deal. And there could be something in it for you
Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...
BYU's Richie Saunders’ NIL deal with Ore-Ida has a legendary backstory
BYU's Richie Saunders isn’t just a rising star on the basketball court—he’s also part of a legacy that’s deeply ingrained in ...
My great grandfather invented iconic American snack worth $1.5 billion and now I’m out to win March Madness
Who doesn’t enjoy Tater Tots? Believe it or not, the iconic American snack has been given a spotlight during the NCAA ...
Meet BYU's Richie Saunders, the Tater Tot heir with an Ore-Ida NIL deal
Junior guard Richie Saunders is related to someone famous: his great-grandfather, F. "Nephi" Griggs is credited with ...
A BYU basketball player became the face of Tater Tots in March Madness. Here’s why.
How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't ...
BYU March Madness star has incredible NIL deal
Madness star for the BYU Cougars has an absolutely incredible NIL deal, it was revealed this week during their game.
NCAA’s major shift on NIL, as rule changes for good
The NCAA has officially dropped its controversial rule that prohibited athletes from negotiating NIL (name, image, and ...
Sporting News6d
Richie Saunders Tater Tot NIL deal, explained: How BYU star's family history earned him Ore-Ida sponsorship
The line between those two ideas has been blurred, to say the least, but one BYU star entered the NCAA Tournament with an old-school NIL deal. Richie Saunders inked a sponsorship deal with Ore-Ida ...
Saturday Down South5d
BYU’s Richie Saunders dubbed ‘Tot King’ thanks to unique NIL deal
BYU star Richie Saunders is being dubbed the 'Tot King' as he was offered a unique NIL deal that not any other college ...
Why is JJ Watt boycotting Tater Tots after Wisconsin basketball's loss to BYU in March Madness second round? We explain.
JJ Watt says he's boycotting Tater Tots for the next 48 hours after Wisconsin basketball's loss to BYU in March Madness. Here ...
Ore-Ida heir Richie Saunders scores BYU a March Madness win and fans free Tater Tots
Prior to Thursday’s first-round win, Ore-Ida announced it signed Richie Saunders to an NIL deal and that, for 30 minutes ...
Daily Herald6d
‘Tater Tot Heir’ leads BYU men’s basketball into NCAA Tournament
Only in America, and only during the NCAA Tournament, can you find this kind of a story. A few weeks ago it was discovered ...