BYU's Richie Saunders’ NIL deal with Ore-Ida has a legendary backstory
BYU's Richie Saunders isn’t just a rising star on the basketball court—he’s also part of a legacy that’s deeply ingrained in ...
NCAA’s major shift on NIL, as rule changes for good
The NCAA has officially dropped its controversial rule that prohibited athletes from negotiating NIL (name, image, and ...
Sweet 16 teams, ranked by national championship chances in 2025 men’s March Madness
Let’s rank the 16 teams still standing in the 2025 men’s NCAA tournament by their national championship chances.
In March Madness thriller, BYU gets back to Sweet 16 with 91-89 victory over Wisconsin
BYU withstood a ferocious charge from Wisconsin’s John Tonje to hold off the Badgers for a 91-89 victory Saturday that sends the program to the Sweet 16 for the first time since 2011 — the days of ...
NCAA12h
SEC sits in the driver's seat with men's Sweet 16 field set
The Sweet 16 is set, and the SEC is dominating March Madness. With powerhouse teams and surprising upsets, the race to the ...
Breaking Down BYU Star Richie Saunders's Family Connection to Tater Tots
After BYU's first-round victory over VCU in the NCAA Tournament earlier in March, Cougars players in the postgame locker room started up a tater tots chant, whi ...
BYU’s Richie Saunders nearly went to Kentucky. He’s made a Sweet 16 legacy because he stayed.
BYU's Richie Saunders joins Jimmer Fredette and Danny Ainge as players to lead the Cougars to the Sweet 16. But his BYU ...
8 creative campaigns to know about today
Among today’s creative highlights, Kristen Bell riffs on dupe culture in a campaign for Estée Lauder; Canadian prime minister ...