Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...

Ida, which created Tater Tots and still produces Tater Tots as its signature product today. While it might sound like it ...

BYU's Richie Saunders isn’t just a rising star on the basketball court—he’s also part of a legacy that’s deeply ingrained in ...

Junior guard Richie Saunders is related to someone famous: his great-grandfather, F. "Nephi" Griggs is credited with ...

Madness star for the BYU Cougars has an absolutely incredible NIL deal, it was revealed this week during their game.

BYU star Richie Saunders is being dubbed the 'Tot King' as he was offered a unique NIL deal that not any other college ...

Prior to Thursday’s first-round win, Ore-Ida announced it signed Richie Saunders to an NIL deal and that, for 30 minutes ...

JJ Watt says he's boycotting Tater Tots for the next 48 hours after Wisconsin basketball's loss to BYU in March Madness. Here ...

The line between those two ideas has been blurred, to say the least, but one BYU star entered the NCAA Tournament with an old-school NIL deal. Richie Saunders inked a sponsorship deal with Ore-Ida ...

JJ Watt says he's boycotting Tator Tots for the next 48 hours after Wisconsin basketball's loss to BYU in March Madness. Here ...

“I’d been watching Richie for years, just as a fan.” He’s trying to set up a March Madness NIL deal with Saunders, which was announced on Thursday morning. We're teaming up with basketball ...

Only in America, and only during the NCAA Tournament, can you find this kind of a story. A few weeks ago it was discovered ...