While Rolex watches are typically seen as a status symbol denoting class and, in particular, wealth, you might be surprised to learn how much owners make.

The 39 percent U.S. tariff on Swiss watches sent shockwaves through the industry, driving up prices and boosting short-term ...

Ever since watches began bringing order to the ephemeral passage of time, they also started doing something else: breaking.

While the new Swiss tariff isn’t set to go into effect until August 7, Swiss brands are already debating between swallowing the extra cost or passing it directly onto American consumers. Industry ...

US consumers may face steep price hikes on Swiss watches, chocolate, and skincare as 39% tariffs loom, with negotiations ...

With a deadline of this Thursday for a 39% tariff on all Swiss watches entering the United States, industry executives are ...

Swiss President Karin Keller-Sutter is heading to Washington to seek a better trade deal for the Central European nation, ...

Friday was a public holiday in Switzerland, which may explain the watch industry’s silence in the face of a new 39% tariff ...

U.S. President Donald Trump unleashed a 39% tariff on most Swiss-made products last week, which will come into effect on ...

The Alpine country of 9 million found out the hard way that the US is not here to help.

Switzerland is bracing for a big tariff hike on its exports, and its watch industry could take the brunt when President Trump ...

Around three-fourths of Swatch's revenue and a higher share of profits are from higher-end watch and jewelry brands and not affected by smartwatch competition. Performance of low-end brands is ...