The world of horology just got a whole lot more fizz. The famed Rolex GMT-Master which has been affectionately referred to as ...

Seiko and Pepsi introduce two new watches together ✓ Are these the first watches with official Pepsi bezels? ✓ Check them out ...

Seiko has once again challenged the status quo in affordable horology with the release of the striking new 5 Sports GMT ...

Global icons Seiko 5 Sports and PepsiCo have teamed up for their first-ever collaboration, delivering a limited edition watch collection that perfectly fuses heritage, style, and pop culture nostalgia ...

Plus: Seiko’s official Pepsi watches are here (for anyone who needs a GMT Master II), and Motorola showcases a bedazzled Razr ...

For many, the Rolex GMT Master II with a blue and red bezel is known and loved as the Pepsi. Still, there's no official ...

Seiko has cracked open a refreshing chapter in watch history with its first official partnership with Pepsi, serving up two ...

Breitling has unveiled two limited-edition Endurance Pro models to mark its continuing role as official luxury watch partner ...

Seiko has produced a special panda chronograph styled after Initial D's Toyota AE86 "panda" in honor of the manga's 30th anniversary.

Seiko has just announced two limited-edition watches in collaboration with Pepsi, referencing the decades-old nickname for many GMT watches.

India's foremost watchmaking company – and one of the largest worldwide – makes its first official foray into the world of fine complications, as it enters the Grand Prix d'Horlogerie de Genève with ...

Keep time with high horology's most exciting new watches, including releases from Timex, Seiko, Citizen, Swatch and more.