Pressure is on Apple to show it hasn't lost its magic despite broken promises to ramp up iPhones with generative artificial intelligence (GenAI) as rivals race ahead with the technology.

Buffett’s decision to trim Berkshire’s position in Apple is seen by some as a reflection of growing concerns over the company ...

Industry insiders will be watching to see whether Apple addresses the AI stumble or focuses on less splashy announcements, ...

Apple has an opportunity to deliver a WWDC that would encourage developers to invest more of their time in the ecosystem.

Apple could easily turn its smartwatch into a proactive AI assistant that overshadows whatever Sam Altman and Jony Ive are cooking up.

On the AI front, Apple is expected to let third-party developers build AI apps and features that are powered by its ...

A new report reveals Apple’s Siri upgrade is plagued by bugs, delays, and internal leadership issues, leaving it years behind ...

Apple is about to reveal what’s next for its most important products at its annual Worldwide Developer’s Conference on Monday ...

Discover 12 Apple Watch tips to customize, optimize, and unlock its full potential. From watch faces to battery life, make it ...

Apple is about to dramatically change the look of the iPhone’s software in a major live event. The company is hosting its ...

With iOS 18.4, Apple continues to expand the number of controls you can add to the Control Center. If you have the update on ...

Apple is limping into its big summer event this year. WWDC 2025 is an opportunity for it to address concerns about its ...