Dun & Bradstreet Holdings went on an acquisition spree, and on Thursday announced it has entered into definitive agreements to acquire two data companies.

Omnicom has elevated Daryl Simm To COO at Omnicom Group, a new position, while OMD CEO Florian Adamski succeeds him as head of media operations.

Interpublic media agency UM has been named media Agency of Record for Storck USA, the confectionery company that manufactures candies like Werther's Original, Riesen and Mamba.

Disney+ will reach 284 million global subscribers by 2026, surpassing Netflix's projected 271 million, forecasts Digital TV Research.

Although IPG Mediabrands' Magna sees an overall increase of 23% in U.S. advertising revenue for this year -- and a 12% gain in 2022 -- most traditional TV platforms will not fully participate near ...

Topo Chico Hard Seltzer, a best-seller since hitting shelves in just nine states and seven metro areas in March, will go nationwide in January, announced Molson Coors, which distributes the brand in ...

For one thing, BTS shopping started earlier this year according to stats compiled in a new report from Publicis Commerce.

Media measurement platform DoubleVerify has acquired Meetrics GmbH, a European ad verification company, in an all-cash transaction. Terms of the purchase, expected to close in the third quarter of ...

Under a new deal, AMC Entertainment, the world’s largest theater chain, will screen all of Warner Bros.’ 2022 movies for 45 days before they move to streaming.

Founded in 2004, Openmind will be aligned with Accenture Interactive and bolster its capabilities across commerce, content, strategy, experience design and technology.

Omnicom Media Group has sold its media barter operation Icon International to Icon’s management team. Terms weren’t disclosed.

ViacomCBS is a longtime subscriber to Comscore’s syndicated digital, video-on-demand and for the past four years, has used Comscore’s TV measurement in its data-driven/advanced linear advertising ...