Democrats are building momentum as Trump's approval rating hits the lowest mark of his second term. AI, data centers and broader tech regulation are rising as priorities. 1. President Trump's approval ...

When consumers encounter higher prices, they may absorb the added cost, trade down, or walk away entirely. For brands, each of these behaviors may call for a different strategic response. Morning ...

When consumers are price impacted, they may absorb higher prices, trade down, or walk away entirely. Each response points to different risks and opportunities for a brand. One QSR brand used ...

A new Morning Consult survey offers a pulse check on the consumer mood as we enter the 2026 holiday shopping season, covering financial pressures, holiday budgets, AI usage, BNPL, and shopping ...

Bloomberg partnered with Morning Consult to survey 9,000 consumers across 13 markets — France, Germany, the United Kingdom, China, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South ...

The State of the Consumer Agent turns Morning Consult’s always-on consumer data into a comprehensive view of the audiences that matter to your business, revealing who they are, how they’re changing, ...

The brand winning the battle for daters’ attention isn’t a standalone dating app — it’s a free feature built into Facebook. Facebook Dating leads 22 of the 25 occasions measured among the category’s ...

Canadians are unwavering in their disdain for America: Canadians’ net favorability of the U.S. is −50, the lowest reading since tracking began in 2020. The bottom line: Recent trade escalations have ...