Apple’s latest Safari changes are stirring ATT-era concerns – but this time might be more disruptive for ad tech.
Zoom has 99% unaided brand awareness, which sounds great on paper. But there's a catch: Most people still think it’s just a ...
Apple’s iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic’s next ...
Agencies are differentiating their tech stacks by building custom agentic AI tools for their clients and licensing them to ...
AI models and machine learning have reshaped ad campaign measurement. It’s now commonplace for advertisers to set up campaigns with a budget and a cost-per-acquisition goal on all the walled gardens ...
Locality SVP Tom Wolfe explains why supply path optimization (SPO) must prioritize data fidelity, local TV fragmentation, and ...
Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week, including the ...
Whenever AppLovin processes a mediation request, that request (which is a packet of data wrapped in a cryptographic protection) includes all sorts of juicy details about the user and device, such as ...
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