Brands have two options for avoiding election misinfo on YouTube: block all news, or only monetize credible news. Blocking ...

Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit ...

Historically, media buying has been all about scale, even if it meant outrageously false population counts on audience ...

Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching back to ...

Retracing DPG Media's journey to disentangle itself from the influence of Google’s ad platform and compete for direct ad ...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of ...

Ad revenue grew 56% even without some of Reddit’s shiny new ad products, including generative AI creative tools and ...

To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

Forrester is ranking vendors for the breadth of their capabilities over those with point solutions. And “Jacks of all trades” ...

Alphabet, which reported its third quarter earnings on Tuesday, generated more than $88 billion in Q3 total revenue, up 15% ...

Meta’s capex in 2024 will clock in somewhere between $38 billion and $40 billion. Where’s most of that money going? AI, of ...

Google is tinkering with its search rankings again, this time to address well-known publishers with affiliate businesses.