Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location ...

Mitra9's marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of ...

The assumption that an impression is a reasonable proxy for consumption is eroding, and when buyers stop believing it, ...

But the company uncomfortably straddled the digital news economy. Its role as a comment board operator, placing widgets at ...

Apple’s latest Safari changes are stirring ATT-era concerns – but this time might be more disruptive for ad tech.

Zoom has 99% unaided brand awareness, which sounds great on paper. But there's a catch: Most people still think it’s just a ...

Dive into AdExchanger's Web Guide Partner coverage for the latest updates, expert opinions, and analysis shaping the future ...

During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the ...

For years, ad agency holdcos have been competing to build the best data and tech stacks. Fast-forward to today, and agencies are looking to differentiate their tech stacks by building custom agentic ...

AI models and machine learning have reshaped ad campaign measurement. It’s now commonplace for advertisers to set up campaigns with a budget and a cost-per-acquisition goal on all the walled gardens ...