Increasingly, OTT platforms in India, including Disney+ Hotstar, Zee5 and YouTube, are experimenting with this ad format.

CMO Pragya Bijalwan highlights that Crompton's festive campaigns primarily focus on kitchen appliances, with social media ...

Industry leaders explore the transformative power of performance marketing, sharing insights on effective engagement ...

When a crisis strikes, a brand's response can make or break its reputation. Learn from the best and worst of crisis ...

Prior to joining Livpure, Khanna served as the product management head for living product appliances at Samsung Electronics.

TRA’s Brand Desire Report 2024 reveals Dell Laptops as the most desired brand of the year, followed by Apple iPhone, Titan, ...

Anuj Sharma, CMO, Xiaomi India, breaks down the trends that are defining the smartphone sector and how he budgets his ...

The transaction is proposed to be funded by cash. It is expected to be EPS accretive for Zydus Wellness from the very next ...

Pureit was launched in 2004, and it operates in India, Bangladesh, Sri Lanka, Vietnam, and Mexico, offering products like ...

Zeno Group announces the appointment of Abhishek Gulyani to lead Zeno India, overseeing teams in New Delhi, Mumbai and ...

Flags Communications will now support Interem Relocations in enhancing its media presence in the global mobility sector.

Chetan Jhawar joins Prime Video & Amazon MGM Studios as the lead for Hindi original movies. He took to LinkedIn to announce ...