With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx Media Brand Creators director offers a seven-point crisis communication ...
Consortium Gifts' managing director prescribes a few effective tactics for brands to increase their visibility and drive high ...
Campaign speaks to the company officials about they are blending global expertise with indigenous elasticity, letting each ...
A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways ...
On the occasion of Gandhi Jayanti, Aditya Birla Group, a global conglomerate, released its campaign, ‘Instruments of Change’, ...
If its managing director, Sandeep Lodha, has his way, this could happen soon, starting with one brand before expanding to the ...
Myntra has launched another fun film showcasing India’s most iconic trios for the 'Multiverse of fashion'. The ecommerce ...
Publicis has taken over five out of six markets pitched in Southeast Asia, with only Indonesia remaining with WPP's Mindshare ...
The latest campaign from Tata Capital Ltd, the flagship financial services company of the Tata Group, features brand ...
With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx ...
Campaign explores how an industry reliant on new blood to remain current will need to adapt to appeal to the younger talent ...