The Purina brand and Golin Ketchum pair mainstream talent with native social reach to tackle everyday litter box ‘crimes.’ ...

Jon Cook, global chief executive at VML and global CEO of WPP Creative, is exiting the network after 30 years. Cook will ...

A 30-second spot that required 18 seconds of attention for brand awareness to register saw results across platforms that ...

Tech companies were pushed to confront safety and culture-related risks this week. Snapchat group chat pictures are circling the Cornell University sexual assault case, President ...

You still have people within your agency who know the world, but [sometimes] it makes more sense to partner with a specialist ...

The CMO shares why brands must solve real business problems, tap into cultural capital and lean into anxiety as a driver for ...

Teaming with creative agency Beautiful Destinations, the hospitality giant scaled content across more than 1,600 OOH ...

All updates for Movers and Shakers should be sent to ms_campaign_us@haymarketmedia.com. In the Pitch Room. Gut was appointed as the creative agency of record for Dave & Buster's.

Privacy regulation, platform fragmentation and closed ecosystems have left real blind spots, and the biggest one is the market a brand can't see: prospects and non-customers who never show up in first ...

The jarring new work by Mischief addresses maternal mental health treatment as part of the org’s longtime ‘Love, Your Mind’ ...

To mark the cofounder’s departure, the agency released a spoof infomercial for GPT Rich, a phone line that delivers his ...

The former Dr. Squatch chief brand officer takes the marketing reins as the fast-casual chain expands nationally.