Spiralytics' study shows why AI visibility now depends on brand mentions, citations and third-party sources, not only website ...

Coca-Cola Japan links V collectibles to receipt uploads and repeat purchases, with phase-two rewards running through October ...

One NZ revives a 2001 Warriors anthem with Coterie, using sponsor history, music and fan identity as the campaign's cultural ...

Indonesia is not a market where Western influencer playbooks transfer cleanly. It is the fourth most populous country in the world, home to over 1.1 million Instagram influencers, and the most ...

Four'N Twenty's Pie Scarf turns a messy stadium food ritual into limited-edition fan merch ahead of Australia's grand finals.

Magnum and Sentosa turn Palawan Beach into a free eight-zone ice cream workout running from October through January.

DoorDash turns game-night food into a role inside NHL fandom, using a new campaign and broadcast sponsorship to own the ...

Salomon's "In the Open" campaign uses Jisoo, Seoul and three winter-ready XT shoes to connect technical performance with ...

At no na’s Island Girl album pop-up in Jakarta, fans were not just walking past a Pantene display. They could ride a branded ...

Kroger, Giant Eagle and DoorDash are pushing retail AI from search and inspiration toward basket building, ordering and task ...

Four recent crisis communication examples from Delta, M&S, Cracker Barrel, and Sonos, with practical lessons PR teams can ...

ACUVUE turns a Bras Basah MRT takeover into a CORTIS photo moment, collectible push and localized K-pop fandom campaign in ...