A discussion of ROI and AI during Advertising Week New York also highlighted how the alcohol giant is using data to push its premium products.

A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.” ...

Executives at Advertising Week detailed how the home improvement retailer added a self-service offering to Orange Apron Media.

Major email providers later supported Brand Indicators for Message Identification (BIMI) to incentivize DMARC adoption, requiring senders to verify logo ownership through mark certificates. Common ...