If Google adds filters to Gemini that allow users to control what they see in results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI.

Among the activations Netflix developed to promote its "NFL Christmas Gameday" extravaganza were its first blimp, flying over ...

Two Meta advertisers are asking the Supreme Court to leave in place a lower court decision requiring the company to face a class-action fraud suit on behalf of 3 million businesses that purchased ads ...

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Experian is launching a new ad campaign this week featuring top NFL players and their significant others, starting with San ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

After Zelle added to its "S.A.F.E. Squad" campaign, the Consumer Financial Protection Bureau said Zelle customers lost $870 million due to fraud.

The FTC is urging a court to allow enforcement of new rules requiring businesses to allow consumers to cancel subscriptions through the same medium that was used to purchase them.

Assertive Yield has introduced traffic-shaping technology to help publishers build revenue from programmatic advertising. The revenue-agnostic platform allows publishers to control their data and ...

Potty-training accidents? Adult bladder leaks? Kimberly-Clark’s got both situations covered in separate campaigns for Pull-Ups training pants and Poise pads starring, respectively, animated poop and ...