Williams replaces Katie Boylan, who left the Minnesota-based retailer in October.
OPR’s legacy comms firms struggled in y-o-y election comparisons, which dragged the holdco’s full-year PR numbers down 2.2%.
Sponsors are emphasizing athlete wellness and mental health as they go for gold on participants’ social accounts.
The move marks the completion of the Michigan-based firm’s full integration into LLYC US following its 2024 acquisition.
The writer and photographer behind the online storytelling project will be honored at the PRWeek Awards 2026 gala in New York City on March 12.
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