It was hard to keep AI out of the headlines at IBC Show 2024, not because there was anything groundbreaking in terms of news or product but because the technology is now part and parcel of every media ...

Paramount Global is under the pump and about to be sold but its future is bright because it is successfully transferring systems from production to distribution in the Cloud, according to the ...

Whether "churn and return" is a passing trend or here to stay, one thing is clear: success relies on optimizing all channels to market, native and off-platform, by adapting technology and strategies ...

New Olympics and live streaming sports CTV ad performance data from Keynes Digital has revealed notable lifts in viewership metrics that are particularly relevant as Netflix moves into live sports, ...

How does a multiplatform news media organization bring free streaming content distribution into its portfolio? What are the digital transformation, architectural, content strategy, and adtech ...

Many have made the case for 5G-in-the-sports-arena around in-game sports betting, and lamented the less-explosive-than-expected growth in that area as a lost opportunity for 5G to demonstrate its ...

Much of what I saw at IBC 2024 focused on various new and nearly new strategies for solving one of the oldest problems in the M&E and OTT world: capturing and retaining customer attention in a ...

Women in Streaming Media presented a fascinating panel on 'The Future of Content Viewing' at IBC 2024 that kicked off with some striking data, courtesy of Omdia Senior Research Director Maria Rua ...

At IBC2024, the IABM has warned media tech vendors that they cannot continue to do business the same way they always have. What's more, they are prioritizing investments in products that generate ...

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