In a world where trends can shift overnight, creativity can’t afford to be slow or complicated. Creators need access to intuitive, flexible tools that can match their pace and help them get their ...

At Cannes, M+C Saatchi Group and Oxford University’s Saïd Business School sit down with The Drum to discuss their ...

There is no shortage of conversation. Incrementality is in vogue. Artificial intelligence dominates every session. The CMO ...

Finally, there’s the global pressure. Europe has passed both the GDPR and the AI Act, establishing a strong regulatory model.

The new ‘Global Integrity Standards’ are designed to keep creativity “accountable” after a number of winners at this year’s awards were called out for dubious entries.

In this article, Sojern’s vice president of global sales, Josh Beckwith, discusses the rise of commerce media in travel, and ...

Today is a pivotal moment in Bellisson’s career as BETC unveils The Maison BETC Network, which will bring together 120 ...

With the Women’s Euros underway, Tara Parashar at Ear to the Ground explains how brands can best connect with fans of the ...

As brands expand their global footprint, they face a content production dilemma – do they opt for creativity or efficiency?

As the chipmaker becomes world’s most valuable company, marketers face a new reality: the AI tools reshaping creative work ...

Rustlers has unveiled its latest ad campaign, which sees an ordinary couple transported to a fantasy world after one bite of a burger. Spoofing a surrealist film, the hero spot sees them immersed in a ...

Microsoft exec Cindy Rose will take over from Mark Read as chief executive at WPP on September 1.