Novartis' Entresto is a drug approved for the treatment of heart failure with reduced ejection fraction. Entresto has the potential to gradually reverse the damage to the heart's structure and ...

Marketers can benefit from embracing “bothism”, a holistic approach to brand and performance advertising that recognizes the mutually reinforcing nature of these activities. Marketers often get caught ...

For marketers, attention is becoming an increasingly important component of marketing effectiveness, with real-world applications that weren’t as easily actionable even several years ago. Within that, ...

Having successfully updated our long-term brand strategy in 2021, Dove had found a winning formula that was pushing the brand to new heights, while delivering record growth. In Reverse Selfie and ...

Adidas views the current market landscape as a unique moment to engage a new generation of consumers who have not previously been core to the brand.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% year-on-year increase, according to the latest Advertising Association/WARC Expenditure Report.

Alphabet, the parent company of Google, YouTube and Google Cloud, posted a strong third quarter with advertising growing stably and investments in infrastructure beginning to make more sense amid ...

Why are we talking about gender disparity in arrhythmia treatment? An arrhythmia, or irregular heartbeat, is a problem with the rate or rhythm of your heartbeat. Your heart may beat too quickly, too ...

The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...

Our brief was to deliver a PR-led strategic and integrated campaign to promote the NT's Summer 2023-24 season, which would increase NT's media share of voice, drive NT's brand messaging around being ...

Provocate®'s commitment to data-driven insights tied to policy & P&L targets allows our clients to have a rolling, reliable set of insights and impacts at their fingertips to keep reform pressure and ...