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Popular coffee chain Starbucks plans to close an entire line of stores in 2026. CEO Brian Niccol announced the plans on ...
Starbucks now has an office in Newport Beach, California, a short drive from the CEO's house.
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Starbucks CEO Is Too Cheap

Starbucks will give salaried workers only a tiny pay increase. Add that to the long list of mistakes made by CEO Brian Niccol ...
Starbucks is working on building an innovative new menu. According to Restaurant Dive, Starbucks CEO Brian Niccol said the coffee chain is working on a lineup of items that appeal to ...
When Starbucks Corp. tapped Brian Niccol as chief executive officer in 2024, it cited the “critical need for a transformative leader” in justifying the hire. If performance significantly improves, the ...
Starbucks CEO Brian Niccol said the company's pickup-only locations no longer match the coffee chain's vision for a warmer ...
Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.
Starbucks CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at ...
Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.