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In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
The countdown is on for the return of Starbucks’ Pumpkin Spice Latte. The fan-favorite drink will return on Aug. 26, ...
When Starbucks Corp. tapped Brian Niccol as chief executive officer in 2024, it cited the “critical need for a transformative leader” in justifying the hire. If performance significantly improves, the ...
Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.
The move will impact approximately 80-90 Starbucks "Pick Up" stores across more than 20 states, including locations in Illinois. Some spots are facing permanent closure while others will be converted ...
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Starbucks CEO Is Too Cheap

Starbucks will give salaried workers only a tiny pay increase. Add that to the long list of mistakes made by CEO Brian Niccol ...
Starbucks "Pick Up" locations across more than 20 states, totaling 80-90 stores, will be impacted. Niccol and the chain's website indicated that some locations would be closed permanently, while ...
Starbucks CEO Brian Niccol said the company's pickup-only locations no longer match the coffee chain's vision for a warmer ...
Starbucks CEO Brian Niccol on Friday said his goal is for customers to get a cup of coffee in less than 30 seconds within the next five years. “You’re going to have an experience where when ...
Brian Niccol stands to earn $10 million in signing bonuses alone for staying at Starbucks for six months after a "dogged pursuit" to convince him to lead the company. Starbucks’ board opened the ...
When it was announced that former Chipotle CEO, Brian Niccol, would become the new head of Starbucks (SBUX -1.97%), the coffee giant's stock price shot up a staggering 24.5% in a single-trading ...