Toyota was on one for this year’s SEMA show. Nearly everything shown received positive response from the automotive press, ...

In addition to having no roof, the Land Cruiser ROX features a slanted rear end, so instead of the rear D-pillars on the standard model, the team exposed the trunk space in a way similar to the Jeep ...

Toyota pulled out all the stops for its 2024 SEMA showcase, with the automaker turning up to the Las Vegas show's opening day on Tuesday with almost a dozen concepts catering to sports car and truck ...

"At Toyota, we have an unwavering commitment to performance ... including a removable top and stylish design cues-perfect for today's adventurous beachgoers. CALTY Land Cruiser ROX Discover the Land ...

This one-off Land Cruiser Prado ROX also gets customized TRD suspension with a 4-inch lift. The team also increased the track ...

Built at Toyota’s CALTY design studio in California, ROX stands for Recreation Open eXperience. The company said that it’s a homage to the open top Land Cruiser models from the past, the 40 Series ...

The all-new Toyota ROX is an open-air concept vehicle based on the Land Cruiser, with more than 50% of it reinvented to ...

A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top adventurer prototype with a proper retro appeal. It is set to make its ...

Toyota is fully embracing its off-road heritage with its concepts at the 2024 SEMA show. After showing off its 4Runner TRD ...

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top ...

The ROX concept features a sliding soft-top roof and a reconfigured rear section that serves as a pickup truck bed. The A-pillars have been redesigned with a structural aesthetic reminiscent of a ...

This virtual artist, better known as "Theottle" on social media, has resorted to CGI slicing and dicing the Land Cruiser ROX ...