Cars have "birthdays," too.The day a car is released is the very moment it is born into this world. The manufacturer is its ...

Now, Alpina has left its mark on plenty of BMW models over the decades, and will continue to do so, but is the X6 on that ...

BMW restructures its product strategy by cutting 20% of staff to prioritize a high-margin U.S. flagship SUV and an ...

Alpina Roadster V8 is bidding at $175,000 with no reserve on Bring a Trailer. Here is how that compares with Hagerty values for the Alpina and the standard Z8.

The German automaker BMW is preparing a serious restructuring of its product range, combining expansion in key segments and strategic reduction of less profitable models. During the special event for ...

The Bovensiepen Spider is a 430bhp BMW Z4 with Alpina DNA, Frank Stephenson styling, a 183mph top speed and a £99,000 price ...

Fewer employees, more artificial intelligence, a streamlined product range and models tailored to different markets.

BMW began battery production in Bavaria and unveiled a restructuring with about 8,000 job cuts, while cutting its 2026 ...

BMW has announced the first new standalone BMW Alpina model will be launched in 2027. Details of the car are largely under ...

Since BMW started its own Motorsport division, has there really been any point to these cars? Is there any reason to buy this ...

BMW will use AI to eliminate a fifth of its management roles by mid-2027, which is all part of a recovery plan the German ...

BMW targets a 3.00 percent to 5.00 percent auto margin by 2028, up from 2.30 percent in its latest result. The stock was EUR ...